Friday, January 8, 2010

Massan and Nike

Massan's Shoe with Nike


NIKE ZOOM TIEMPO - CITY PACK

(Re)Introducing the Nike Air Zoom Tiempo City Pack.

Developed specifically for the Nike Sportswear LIVESTRONG Collection, the footwear design team looked at the Nike Tiempo - first launched through the Soccer category - and enhanced the shoe with key elements to work with today’s inner city bike rider.

Constructed with a board last, a process referencing ACG’s history, this provides a stiffer construction of the shoe making the pushdown of the pedal stroke easier on the rider. Throughout the construction of the shoe, the designers have increased the density of the rubber and the derometer. Inside the shoe, the sockliner has been updated to also be a bit stiffer, giving support to the foot. The upper of the shoe mirrors the look of the original Tiempo, however has been updated with a tougher leather to last through the wear and tear of the pedal cages may cause.

The City Tiempo pack includes eight colorways inspired by the iconic yellow of LIVESTRONG and was developed in partnership with eight global bike riders dubbed The CTRS. Each color represents a different rider and their respective city. The eight riders include; Kyle Demers from New York City, Jupiter Desphy from Los Angeles,Superted James from London, Takaharu "Hal" Okada
from Tokyo, Yorgo Tloupas from Paris, Henrik Kuerschner from Berlin, Massan Fluker from San Francisco, and Lance Armstrong representing his hometown of Austin. These riders went on an epic journey from London to Paris on their fixed gear bicycles, all wearing the Nike Tiempo. Check out the stories and photos here:
nikesportswear.com/thectrs

Earlier this summer, the NYC and LA versions of the Tiempo were released in the US exclusively at DQM and UNDFTD. Now, four cities (NYC, LA, Tokyo, London) of the Tiempo City Pack will be available in the US on October 10th, 2009 with the remaining cities dropping shortly. See below for the exclusive US retailers. 100% of the proceeds benefit the Lance Armstrong Foundation.

"London to Paris,” a film by Grace Ladoja. Documenting the journey of 10 riders traveling from London to Paris to the finale of the Tour de France this summer, and to meet Lance Armstrong at the opening of STAGES at Perrotin Gallery.

It’s a gorgeous short film and an uncanny portrait of the intersection of cycling and pop culture in 2009. The fact that many of the riders made the trip on fixed gear bikes makes their journey (and the film) that much more impressive.


No comments:

Post a Comment